FAQ
We find where revenue leaks between a lead arriving and a deal closing, put a dollar figure on it, then install the discipline to stop it. The Diagnostic finds the leak. The 90-Day Capability Build installs the fix, inside your team's daily motion, until it holds without us. Execution, not advice.
Companies generating $5M to $50M in revenue that run a real, human, rep-driven sales team, not a self-serve checkout, not a single founder closing every deal. Leads are already arriving. The problem isn't demand; it's that deals are dying somewhere between the lead and the close, and nobody can pinpoint exactly where. If that's you, the industry doesn't matter; you're our buyer.
No. We don't touch lead generation. If that's your gap, our sister company Aletto.ai builds the paid acquisition and AI-driven nurture that puts qualified meetings on your reps' calendars. We start where they leave off; once the lead is booked, we make sure it doesn't die in the handoff. Two different problems, two different disciplines; we don't pretend to do both.
We install discipline, not seminars. Coaching happens inside the Capability Build, on your reps' live deals, not in a classroom disconnected from the work. It's part of the 90-day install, not something you can buy on its own.
Yes. Fixed-price, paid from the first interaction. We share the exact terms on your fit call once we understand your team's size and complexity. A free diagnostic would contradict the product; we sell operational rigor, not a sales pitch dressed up as a free audit.
It's fixed-price, and we share the number during the fit call once we understand your team size and complexity. A two-week diagnostic for a 40-rep team isn't priced the same as one for a 5-rep team. What doesn't change: it’s quoted in writing before you commit to anything.
Then you leave with a report confirming your execution is sound, for a fixed, known cost, and no obligation to continue. That outcome is rare. In thirty years of doing this, there is always at least one domain bleeding real dollars. But you're not paying for a foregone conclusion; you're paying to find out for certain.
Consultants hand you a deck and a set of recommendations, then leave you to implement them. Trainers teach skills in a seminar room, disconnected from your live deals. We do neither. We diagnose with dollar figures attached, then rebuild the process inside your team's daily motion, coaching on real deals until it holds without us.
No. We work alongside whoever runs sales today. Our job is to install the discipline, the ICP, the qualification standard, the follow-up cadence, the forecast structure, not to sit in the seat. Your leadership runs it after we leave. That's the point.
Speed-to-lead and qualification fixes typically show up first, often inside the 90-day Build, because they change what happens on the very next lead. Forecast reliability takes longer to prove out, since you need a few cycles of honest pipeline data before the number can be trusted. Don’t worry, we won’t be far if you need us after 90 days.
Access and participation. We need time with your reps, your CRM, your call notes, and your sales leadership's honest read on what's actually happening. The Build involves coaching your reps on live deals, so they need to be in the room, not just their manager.
"No, and anyone who does is selling you something else. What we guarantee is the process: a Diagnostic that assigns a dollar figure to every leak we find, and a Build that instills the discipline to fix them. We don't collect a fee and walk away; the Build runs until the discipline holds without us, not until the invoice clears. The outcome still depends on your team executing what we install."
We leave. That's built into the engagement, not a failure mode. The Capability Build's purpose is to install discipline your team runs without us, so there's no standing retainer to renew. If a new leak surfaces later, that's a new Diagnostic, not a subscription.