Operator-led revenue execution
Your product works. Your sales machine leaks.
For $5M to $50M sales organizations where leads keep landing, but deals keep stalling. The demand is real. The problem is execution, the gap between a new lead and a timely close. We find exactly where it leaks and install the discipline to stop it.
Anthony A. O'Brien
Founder
The O’Brien Method
Where deals leak, from lead to close.
Five places revenue dies between a new lead and a successful close. We find which ones are costing you.
ICP & Offer Clarity
Selling to everyone, closing no one.
Speed-to-Lead
Leads go cold before a rep calls.
Qualification Rigor
Cycles burned on deals that won't close.
Follow-Up Discipline
The deal wasn't lost. It was dropped.
Pipeline & Forecast Reliability
A forecast no one can trust.
The Diagnostic scores your operation across all five. The 90-Day Build closes the ones that are leaking.
The map sets the sequence. The five boxes below carry the detail, in the same order.
You're Too Close to See It. We're Not.
Fyntra was built by an operator who ran the machine before he taught it. Thirty years running sales, lending, and market operations is why we can walk into your sales organization and name the leak your own team cannot see, because they are standing inside it.
A field force built from the ground up.
built across 40 states.
Ran a proprietary hedge fund for 16 years. Member of the PSE, CBOE, and NYSE.
About Us
The Operator Behind the Method
- Led by Anthony A. O'Brien
- 30+ years of operating across sales, lending, and capital markets.
- Built and ran a 400-rep field force at Glacial Energy, driving $30M a month.
- Built Realestatelender into a top 10 national lender across 40 states.
- Ran Spinnaker Partners, a proprietary fund, for 16 years.
- Author of five books, including The O'Brien Method.
The Engagement
Two steps. We diagnose the leak, then we rebuild it.
A focused two-week engagement. We pressure-test your sales organization across the five domains of The O’Brien Method, find exactly where deals leak between a lead and a close, and quantify each leak in dollars. You leave with a prioritized repair plan, whether or not you continue.
Paid and fixed-price. We share the terms before your fit call.
Why Choose Fyntra?
Why Choose Fyntra?
Operator Experience
"Built by leaders who have managed teams, revenue, and real-world growth challenges" with 400 reps, 13 states, $30 million a month, numbers that are already verified elsewhere on the site. Specific beats generic, and it matches the "operator scar tissue, not consultant theory" positioning directly instead of gesturing at it.
The O’Brien Method
"Numbers, Not Narrative." We do not hand you opinions. Every leak we find gets a dollar figure, so you know what it is costing and what fixing it is worth.
Forecast You Can Trust
A Forecast That Holds. We do not promise growth. We install the discipline that makes your pipeline tell the truth, so the number leadership sees is the number that actually lands.
90-Day Capability Build
We Finish the Job. A 90-day rebuild, not a standing retainer. We install the discipline your team runs without us, then we leave.
Book a Fit Call
Our Approach
How Fyntra Operates
Every engagement starts with the evidence, then moves into execution.
01
Diagnostic Before Prescription
We pinpoint exactly where revenue leaks across the five domains of The O’Brien Method and assign a dollar figure to each. You get evidence, not opinion, before anyone talks about a fix.
Built around the five domains of The O’Brien Method.
02
Numbers Before Narrative
Every leak gets a dollar figure, so you see the cost of each gap before you spend a dime fixing it.
You get evidence, not opinion. Decisions come from what the data shows, not what anyone hopes is true.
03
Outcomes Before Activity
Podcast
Ready to Fix Your Revenue Leaks?
Frequently Asked Questions
We find where revenue leaks between a lead arriving and a deal closing, put a dollar figure on it, then install the discipline to stop it. The Diagnostic finds the leak. The 90-Day Capability Build installs the fix, inside your team's daily motion, until it holds without us. Execution, not advice.
Companies generating $5M to $50M in revenue that run a real, human, rep-driven sales team, not a self-serve checkout, not a single founder closing every deal. Leads are already arriving. The problem isn't demand; it's that deals are dying somewhere between the lead and the close, and nobody can pinpoint exactly where. If that's you, the industry doesn't matter; you're our buyer.
No. We don't touch lead generation. If that's your gap, our sister company Aletto.ai builds the paid acquisition and AI-driven nurture that puts qualified meetings on your reps' calendars. We start where they leave off; once the lead is booked, we make sure it doesn't die in the handoff. Two different problems, two different disciplines; we don't pretend to do both.
We install discipline, not seminars. Coaching happens inside the Capability Build, on your reps' live deals, not in a classroom disconnected from the work. It's part of the 90-day install, not something you can buy on its own.
Yes. Fixed-price, paid from the first interaction. We share the exact terms on your fit call once we understand your team's size and complexity. A free diagnostic would contradict the product; we sell operational rigor, not a sales pitch dressed up as a free audit.
It's fixed-price, and we share the number during the fit call once we understand your team size and complexity. A two-week diagnostic for a 40-rep team isn't priced the same as one for a 5-rep team. What doesn't change: it’s quoted in writing before you commit to anything.
Then you leave with a report confirming your execution is sound, for a fixed, known cost, and no obligation to continue. That outcome is rare. In thirty years of doing this, there is always at least one domain bleeding real dollars. But you're not paying for a foregone conclusion; you're paying to find out for certain.
Consultants hand you a deck and a set of recommendations, then leave you to implement them. Trainers teach skills in a seminar room, disconnected from your live deals. We do neither. We diagnose with dollar figures attached, then rebuild the process inside your team's daily motion, coaching on real deals until it holds without us.
No. We work alongside whoever runs sales today. Our job is to install the discipline, the ICP, the qualification standard, the follow-up cadence, the forecast structure, not to sit in the seat. Your leadership runs it after we leave. That's the point.
Speed-to-lead and qualification fixes typically show up first, often inside the 90-day Build, because they change what happens on the very next lead. Forecast reliability takes longer to prove out, since you need a few cycles of honest pipeline data before the number can be trusted. Don’t worry, we won’t be far if you need us after 90 days.
Access and participation. We need time with your reps, your CRM, your call notes, and your sales leadership's honest read on what's actually happening. The Build involves coaching your reps on live deals, so they need to be in the room, not just their manager.
"No, and anyone who does is selling you something else. What we guarantee is the process: a Diagnostic that assigns a dollar figure to every leak we find, and a Build that instills the discipline to fix them. We don't collect a fee and walk away; the Build runs until the discipline holds without us, not until the invoice clears. The outcome still depends on your team executing what we install."
We leave. That's built into the engagement, not a failure mode. The Capability Build's purpose is to install discipline your team runs without us, so there's no standing retainer to renew. If a new leak surfaces later, that's a new Diagnostic, not a subscription.